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This course explores the development of international marketing programs from the determination of objectives and methods of organization through the execution of research, advertising, distribution, and production activities. Students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social, and physical dimensions of the environment. Students also consider the changes in marketing systems and the adoption of marketing philosophies and practices to fill conditions in different countries.
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OBJECTIVES:
- Understanding the key terms, definitions, and concepts used in marketing with an international perspective.
- Evaluate different economic, social, cultural, political, and legal environments influencing international trade.
- Explain the impact of global and regional influences on products and services for consumers and businesses through international marketing research.
- Apply basic internationally oriented marketing strategies (total product concept, pricing, place, and promotion).
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LEARNING OUTCOMES:
A student has the ability to analyze, discuss, describe, and demonstrate the marketing processes and strategies that firms utilize when marketing their products in a foreign countries
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