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Digital Marketing_1799_2133


          The course provides students with the knowledge and skills to operate online marketing tools such as Google Ads, SEO, Social Media Marketing, Email Marketing, etc

          Through this course students will understand the basics of digital marketing, the roles and importance of online advertising channels, and how to integrate them into a holistic marketing campaign.


  1. Introduce basic concepts about digital marketing
  2. Introduce  the role of digital marketing channels
  3. Help students learn how to operate digital marketing tools effectively
  4. Describe how digital marketing and other marketing tools work in the overall marketing campaign



1. Comprehend the basic concepts in digital marketing

2. Understand the roles and importance of digital marketing in the business and marketing operation

3. Understand and analyze the impacts that  micro and macro-environment factors  have on the implementation of enterprises’ digital marketing plans

4. Know how to deploy digital marketing tools individually or in a whole digital marketing campaign

5. Know how to combine digital marketing with traditional marketing channels to achieve the best effect


Lecturer: Jorge Martínez