The course provides the key concepts, definitions of M.I.C.E tourism (Meetings, Incentive, Conference/Convention and Exhibition/Events). Students will be introduced to the history, current status and importance of MICE tourism in Vietnam and some Asian countries. Lessons for MICE tourism are also addressed. In addition, the course will provide the knowledge of MICE markets and consumers, HR matter and marketing strategies.
Teacher: Nguyễn Thị Bê