Brand management (Anh, Dang Truong Thuy)

The course “Strategic Brand Management” provides students with in-depth knowledge of strategic brand management including the roles of brands, the concept of brand equity, and the avantages of strong brands, how to create brand equity,  measure brand equity and sustain brand equity to expand business opportunities over time and space.

Students will both study and discuss the contents of the textbook and apply their understandings  in analyze and  evaluate one brand chosen by students or assigned by the lecturer.