As the preliminary foundation for all the Marketing courses that follow, Introduction to Marketing familiarize students with the definition of Marketing and the importance that Marketing plays in any successful companies. The complicated process of successful marketing in real life will be explained and demonstrated into core phases and concepts so that the students can grasp an overall understanding of what Marketing is about.

The course will stress the underlying principle of the “marketing concept”, and integrated concepts in relation to consumer needs, marketing information, product development, pricing, distribution, selling, advertising, and promotions.