Product management_1121_2332

The subject will help students understand the product management process as well as how new products are developed through opportunity identification and selection, concept generation from ideas, concept evaluation, development and launch activities that bring products to targeted customers, assessment process and strategic planning of new products to both respond to market demand and achieve organizational objectives.

The course will help to improve theoretical thinking, problem-solving skills and the ability of practical students through discussion, case studies and thematic exercises.