Course description: This course allows students to understand how companies are promoted using communication. Students are introduced to communication strategy and will study media and non-media tools to promote a company. A deep knowledge of marketing is required to well understand this course in promoting a company.

Goal of the course:

• Understanding the different internal and external communication levers
• Rolling on communication tools on a local market or an international one
• An introduction to advertising creations

Skills to be acquired:

• Thorough comprehension of how to promote a company by communication.
• Being able to design a communication strategy with and without media.

Prerequisites:

• Good understanding of marketing basics (marketing courses in Year 1 and Year 2)