PRO 301_Hospitality Sales_MA3,MC3-2021

Course description: This course allows students to understand how companies are promoted using communication. Students are introduced to communication strategy and will study media and non-media tools to promote a company. A deep knowledge of marketing is required to well understand this course in promoting a company.

Goal of the course:

  • Understanding the different internal and external communication levers
  • Rolling on communication tools on a local market or an international one
  • An introduction to advertising creations

Skills to be acquired:

  • Thorough comprehension of how to promote a company by communication.
  • Being able to design a communication strategy with and without media.


  • Good understanding of marketing basics (marketing courses in Year 1 and Year 2)