MA3,MB3,MD3-2020

After having acquired knowledge in wine, oenology, and wine from the entire world, students will study problems posed in the commercialization of wines. A true complement to the courses on marketing and on wine vintages, this course will allow students to have the know-how to create a wine cellar in a restaurant and put in place a sales strategy for wine and spirits.

Students perfect their knowledge in tourism by treating the different types of tourism in today’s world. They learn how to highlight modern touristic trends. They become aware of the breadth and diversity in the tourism industry as well as the links that the various players have between them.

This course highlights cross-cultural situations in the workplace and situations which future hotel managers will have to deal with. It is aimed at having students think about what happens when people live abroad, on how to overcome stereotypes and how to deal with invisible codes in managing other cultures. Priority will be given to real situations and concrete cases. Students must understand the fact that all cultures have a sense and can be understood, but more than an inventory of “what is done and what is not done” is required to understand others.

Students are introduced to fiscal rules governing the hospitality industry. This course is intended to allow them to understand the fiscal mechanisms in force and to know how to find reliable fiscal information in order to comply with local regulations. Students will hone their curiosity and their analytical spirit faced with real situations without however, becoming fiscal specialists.

Students develop the knowledge acquired in the previous years. They become aware of the rights and duties of stakeholders for work related subjects. This course is intended to be a place where debate, exchanges and methodology of research on themes takes place so that students, when they will be working in a hotel in the future, will be able to ask themselves the correct questions on HR problems.

After they have finished this course, students will master the marketing mix. They become aware of the importance of the produce / price / distribution policies in the hospitality industry. They also learn how to use the CRM tool.