LAN 202_Foreign Language 2 (French II)_MA2-2022
LAN 201_Foreign Language 1 (English II)_MA2-2022
VIN 201_Worldwide Wine Vintages_MA2-2022
ACT 201_Current Event in the Hospitality Industry_MA2-2022
ECO 202_Economic Environment_MA2-2022
MKT 201_Marketing II_MA2-2022
Course description: Students apply the tools they learned about in their first year and learn more about the marketing approach. They learn to know consumers and how they behave. Finally, they are introduced to commercial closing elements and the mechanics of yield management.
Goals of the course:
- Understanding consumer behavior.
- Understanding the ins and the outs of market studies in depth and the marketing approach.
Skills to be acquired:
- Understanding consumer behavior and all variables that influence this.
- Thorough comprehension of market study techniques and understanding of results.
Prerequisites:
⮚ Students must know the marketing tools and concepts they learned in their first year (PESTEL, SWOT, the Marketing Mix, etc.).
LAN 302_Foreign Language 2 (French III)_MA3,MC3-2021
LAN 301_Foreign Language 1 (English III)_MA3,MC3-2021
VIN 301_Wine, Beer and Spirits_MA3,MC3-2021
TOU 301_Tourism and Travelling_MA3,MC3-2021
PRO 301_Hospitality Sales_MA3,MC3-2021
Course description: This course allows students to understand how companies are promoted using communication. Students are introduced to communication strategy and will study media and non-media tools to promote a company. A deep knowledge of marketing is required to well understand this course in promoting a company.
Goal of the course:
- Understanding the different internal and external communication levers
- Rolling on communication tools on a local market or an international one
- An introduction to advertising creations
Skills to be acquired:
- Thorough comprehension of how to promote a company by communication.
- Being able to design a communication strategy with and without media.
Prerequisites:
- Good understanding of marketing basics (marketing courses in Year 1 and Year 2)