CORPORATE COMMUNICATION STRATEGIES

This course provides students with fundamental aspects in business environment, and the functional mechanism of communication in setting up the corporate reputation, along with offering knowledge and practice in most essential of corporate communication strategies in the practice of analyzing and composing recognized plan in this field. The course also emphasizes the importance of other fields in corporate communication such as communication strategy, risk management, crisis communication management with various constituencies (i.e., investors, employees, governments, consumers, and clients). The course encompasses basic precepts of public affairs, investor relations, community engagement, and governmental relations to integrate the insights of practicing corporate communication professionals with the concepts and academic approaches of communication theory. Ultimately, students will have a broad understanding of the different roles and functions involved in strategic corporate communications within contemporary global society.