Through this course, students can understand the basic theories and concepts used in digital media, as well as. understand the importance of digital media to society

In addition, this course equips or provides students with the skills to analyze and compute the media units used to measure digital media for efficiency, and possesses the ability to create a detailed digital media plan for different media formats and platforms.

Last but not least, students can also learn basic skills for digital media research and analysis, as well as understand the key factors that influence the field.