Public Relations (PR) is vital for the success and development of a business or organization, and hence PR training is an indispensable module for business and media training. This course will enable students to gain principal knowledge of PR, its role, purpose, strategy and tactics applicable in various businesses or organizations. It also emphasizes the practice of relevant language skills largely used in PR context, e.g. composing print media messages, speeches and media interviews where language competence plays an important role.

This course is thus essential for students majoring in language study and in business and/or media to build comprehensive knowledge and skills relevant to their prospective career.