Media Selling - HK1933 - Dao Thi Ngoc Linh

This course provides knowledge of audiovisual media market with focus on TV, digital media and film industry. Besides, the course also provides students with sales skills in audiovisual communication with consideration of the product characteristics, legal framework, and the production process... With the amount of practice time accounting for 40% of study, students will participate in business simulation case studies to practice different skills and learn to adapt knowledge from the course.