INTEGRATED MARKETING COMMUNICATIONS (Van, NG Tran Kieu)
This course offers students the landscape of integrated marketing communications (IMC), whose emphasis will be on the role of promotional mix elements in the integrated marketing communications program of an organization. The development of an IMC program requires an understanding of the overall marketing process; how companies organize for different promotional functions; customer behavior and communications theory; and how to set goals and objectives, as well as budget for the IMC program. Besides, attention will be given to the various IMC tools used in contemporary marketing including advertising, direct marketing, the Internet and social media, sales promotion, personal selling, and publicity/public relations. We willexamine the process by which IMC programs are planned, developed and executed and the various factors that influence this process.
Integrated Marketing Communications - Ms. Huynh Thi Thuy Duong
Introduction to Marketing (GV: Đặng Trương Thùy Anh )
As the preliminary foundation for all the Marketing courses that follow, Introduction to Marketing familiarize students with the definition of Marketing and the importance that Marketing plays in any successful companies. The complicated process of successful marketing in real life will be explained and demonstrated into core phases and concepts so that the students can grasp an overall understanding of what Marketing is about.
The course will stress the underlying principle of the “marketing concept”, and integrated concepts in relation to consumer needs, marketing information, product development, pricing, distribution, selling, advertising, and promotions.
Introduction To Marketing (GV: Duong Dinh Quoc)
As the preliminary foundation for all the Marketing courses that follow, Introduction to Marketing familiarize students with the definition of Marketing and the importance that Marketing plays in any successful companies. The complicated process of successful marketing in real life will be explained and demonstrated into core phases and concepts so that the students can grasp an overall understanding of what Marketing is about.
The course will stress the underlying principle of the “marketing concept”, and integrated concepts in relation to consumer needs, marketing information, product development, pricing, distribution, selling, advertising, and promotions.
Comprehensive knowledge of these concepts will be further enhanced in other Marketing courses that the students can take later as they grow their interest and focus on Marketing.
INTRODUCTION TO MARKETING
As the preliminary foundation for all the Marketing courses that follow, Introduction to Marketing familiarize students with the definition of Marketing and the importance that Marketing plays in any successful companies. The complicated process of successful marketing in real life will be explained and demonstrated into core phases and concepts so that the students can grasp an overall understanding of what Marketing is about.
The course will stress the underlying principle of the “marketing concept”, and integrated concepts in relation to consumer needs, marketing information, product development, pricing, distribution, selling, advertising, and promotions.
Comprehensive knowledge of these concepts will be further enhanced in other Marketing courses that the students can take later as they grow their interest and focus on Marketing.
Thi Cuối Kỳ - Marketing Căn Bản / Final Exam - Introduction to Marketing - 2021-2022
Thi Cuối Kỳ - Marketing Căn Bản / Final Exam - Introduction to Marketing - 2020-2021
Thi Cuối Kỳ - Marketing Căn Bản / Final Exam - Introduction to Marketing - 2019-2020
GVHD Thực tập nhận thức -HK 2231-Gv: Nguyễn Trần Kiều Vân
GVHD Thực tập tốt nghiệp-HK 2231-Gv: Nguyễn Trần Kiều Vân
GVHD Đề án Marketing-HK 2231-Gv: Nguyễn Trần Kiều Vân
Quản trị truyền thông marketing tích hợp - Gv: Trương Quang Vinh
Môn học này sẽ giới thiệu về lĩnh vực truyền thông marketing tích hợp (IMC). Vai trò của quảng cáo và các công cụ chiêu thị khác trong một chương trình truyền thông marketing tích hợp trong một tổ chức sẽ được nhấn mạnh. Việc phát triển một chương trình truyền thông marketing tích hợp đòi hỏi sự hiểu biết về quy trình marketing nói chung; cách thức các công ty tổ chức những công cụ chiêu thị khác nhau; hành vi người tiêu dùng và lý thuyết truyền thông; làm thế nào để lập mục tiêu, cũng như lập ngân sách cho chương trình IMC.