Marketing Căn bản , GV.Nguyễn Thị Như Thuận, HK 19.2A
As the preliminary foundation for all the Marketing courses that follow, Introduction to Marketing familiarize students with the definition of Marketing and the importance that Marketing plays in any successful companies. The complicated process of successful marketing in real life will be explained and demonstrated into core phases and concepts so that the students can grasp an overall understanding of what Marketing is about.
The course will stress the underlying principle of the “marketing concept”, and integrated concepts in relation to consumer needs, marketing information, product development, pricing, distribution, selling, advertising, and promotions.
Comprehensive knowledge of these concepts will be further enhanced in other Marketing courses that the students can take later as they grow their interest and focus on Marketing.
Marketing Trực tiếp - Ms. Huynh Thi Thuy Duong
Môn học cung cấp cho SV những kiến thức về cách thức thực hiện POSM, cách tạo một direct email và cách thức thu thập và quản lý dữ liệu khách hàng (client database).
Public Relations - Ms. Huynh Thi Thuy Duong
Public Relations would supply students with professional knowledge and practical case studies of PR.
Intergrated Marketing Communication
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This course offers students the landscape of integrated marketing communications (IMC), whose emphasis will be on the role of promotional mix elements in the integrated marketing communications program of an organization. The development of an IMC program requires an understanding of the overall marketing process; how companies organize for different promotional functions; customer behavior and communications theory; and how to set goals and objectives, as well as budget for the IMC program. Besides, attention will be given to the various IMC tools used in contemporary marketing including advertising, direct marketing, the Internet and social media, sales promotion, personal selling, and publicity/public relations. We will examine the process by which IMC programs are planned, developed and executed and the various factors that influence this process.
Public relations (Anh, Dang Truong Thuy)
This course will introduce students to the concepts, practices, and principles of public relations.
Students will gain principal knowledge of public relations, its role, purpose, strategy, tactics in
various organizations as well as practical experience in writing press release and designed
integrated campaigns. Analysis and examination of how to apply principles and theories will also
be provided in this course.
International marketing (Anh, Dang Truong Thuy)
This course explores the development of international marketing programs from the determination of objectives and methods of organization through the execution of research, advertising, distribution, and production activities. Students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social, and physical dimensions of the environment. Students also consider the changes in marketing systems and the adoption of marketing philosophies and practices to fill conditions in different countries.
Brand management (Anh, Dang Truong Thuy)
The course “Strategic Brand Management” provides students with in-depth knowledge of strategic brand management including the roles of brands, the concept of brand equity, and the avantages of strong brands, how to create brand equity, measure brand equity and sustain brand equity to expand business opportunities over time and space.
Students will both study and discuss the contents of the textbook and apply their understandings in analyze and evaluate one brand chosen by students or assigned by the lecturer.
INTEGRATED MARKETING COMMUNICATIONS (Van, NG Tran Kieu)
This course offers students the landscape of integrated marketing communications (IMC), whose emphasis will be on the role of promotional mix elements in the integrated marketing communications program of an organization. The development of an IMC program requires an understanding of the overall marketing process; how companies organize for different promotional functions; customer behavior and communications theory; and how to set goals and objectives, as well as budget for the IMC program. Besides, attention will be given to the various IMC tools used in contemporary marketing including advertising, direct marketing, the Internet and social media, sales promotion, personal selling, and publicity/public relations. We willexamine the process by which IMC programs are planned, developed and executed and the various factors that influence this process.
Integrated Marketing Communications - Ms. Huynh Thi Thuy Duong
Introduction to Marketing (GV: Đặng Trương Thùy Anh )
As the preliminary foundation for all the Marketing courses that follow, Introduction to Marketing familiarize students with the definition of Marketing and the importance that Marketing plays in any successful companies. The complicated process of successful marketing in real life will be explained and demonstrated into core phases and concepts so that the students can grasp an overall understanding of what Marketing is about.
The course will stress the underlying principle of the “marketing concept”, and integrated concepts in relation to consumer needs, marketing information, product development, pricing, distribution, selling, advertising, and promotions.
Introduction To Marketing (GV: Duong Dinh Quoc)
As the preliminary foundation for all the Marketing courses that follow, Introduction to Marketing familiarize students with the definition of Marketing and the importance that Marketing plays in any successful companies. The complicated process of successful marketing in real life will be explained and demonstrated into core phases and concepts so that the students can grasp an overall understanding of what Marketing is about.
The course will stress the underlying principle of the “marketing concept”, and integrated concepts in relation to consumer needs, marketing information, product development, pricing, distribution, selling, advertising, and promotions.
Comprehensive knowledge of these concepts will be further enhanced in other Marketing courses that the students can take later as they grow their interest and focus on Marketing.
INTRODUCTION TO MARKETING
As the preliminary foundation for all the Marketing courses that follow, Introduction to Marketing familiarize students with the definition of Marketing and the importance that Marketing plays in any successful companies. The complicated process of successful marketing in real life will be explained and demonstrated into core phases and concepts so that the students can grasp an overall understanding of what Marketing is about.
The course will stress the underlying principle of the “marketing concept”, and integrated concepts in relation to consumer needs, marketing information, product development, pricing, distribution, selling, advertising, and promotions.
Comprehensive knowledge of these concepts will be further enhanced in other Marketing courses that the students can take later as they grow their interest and focus on Marketing.